Clifford Norton worked for Apple for 6+ years as a Creative (facilitator) and Genius (technician). As a Creative, he trained customers and staff in Apple products, systems, and procedures. In his Genius role, he diagnosed, optimized, and repaired all devices and relationships.

In addition to his tenure with Apple, Cliff has worked as a photographer, producer, PA and set designer for numerous photo shoots. He is a father, technology enthusiast and avid cook.